It definitely showed artist growth since “Danger,” and I can proudly say that I am in love with this work.#1 Taemin wants to travel around the world when his career finishes. I think Taemin has raised the bar for other SM artists and K-pop idols alike. Without a doubt, “Press Your Number” is remarkable in every perspective from song to video, both are aesthetically pleasing. Have a look at the both dance versions which higlighted Taemin’s dancing skills.Įxcluding BoA and Kangta, Taemin is the first SM Entertainment artist to get a solo full-album. SM Entertainment also released two dance versions for Taemin’s “Press Your Number.” Both of the dance versions were shooted in different places and different costumes, following the theme of the music video. Taemin portrayed mature and intimidating image through his recent music video and album.Īlso on KultScene: 8 Misheard K-Pop Lyrics Pt. SM Entertainment really made sure to highlight Taemin as a promising artist. The castle, car, his suit and dial-up telephone gave a vintage feel to the video, blending with urbanization by showing cityscape and modern apparel. Also, the colour correction is mind-blowing it was like blending the Victorian era with the 21 st century. The cinematography of this video was graceful and the locations were beautiful. The music video captured heavenly landscapes which made it aesthetically pleasing. The back-up dancers synced really well with Taemin. Taemin’s dance moves showed Michael Jackson’s influence. The girl casted in this video was also a part of SHINee’s “View.”įurthermore, the choreography is unique and exquisite. Although the video doesn’t show any direct relation between the girl and Taemin, it still signifies that there was something important between them. Later on, Taemin started to hallucinate and reached a point where he could no longer bear himself. Eventually, his gang is caught by police, but Taemin escaped.
The video shows a lot of symbolism and artistic themes, such as the blue roses that followed him everywhere he went that referenced his past following his present. The idol played the part of the criminal and victim as well, from robbing the store to crashing his car. The music video starts with Taemin robbing a convenience store. The demo has a laid back tone, where as Taemin’s “Press Your Number” is more upbeat and lively. Interestingly, this song has some similarity with Bruno Mars’ “Press It” demo. “Press Your Number” shows a mature side of Taemin as an artist. The song definitely has those Bruno Mars vibes we all know with a hint of SHINee flavour. where are you now? Please come back to me….”Īlso on KultScene: J o Kwon’s ‘Crosswalk’ & Seulong’s ‘On The Way To Love’ Are Reminiscent of 2AM even though I call you, you don’t answer often. The following lyrical lines expresses the situation really well, “… I started talking to myself often. However, he never gets an answer from the other side. Moreover, as the title says, Taemin keeps on calling his lover, hence the pressing of the numbers. The chorus is catchy and the vocals are pleasing to the ears. The song is amazingly recorded and the sound quality is rich. Further, the song falls into an electronic beat.
The song starts off with sensual sighs and a guitar accompanied by synths. The single is an urban pop dance song about a man expressing his broken heart while waiting for the loved one. Taemin’s “Press Your Number” is produced by Bruno Mars and team Stereotypes, who have worked with various famous western musicians in the past. And now that the music video for the title song “Press Your Number” dropped, we’re witnessing nothing less than perfection.
There’s been hype for his newest album “Press It” since the teasers. 2016 has already kicked off as a year filled with Western collaborations, beginning with 4MINUTE and Skrillex on their latest album and now SHINee Taemin’s collaboration with Bruno Mars. K-pop is becoming a global phenomenon, and the bridge between Western Pop and K-pop is rapidly decreasing.
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